The Hardy Boys and THB Disturbance teamed up with The Fair Food Co. to create a sustainable packaging solution that would educate the public about edamame beans as a healthy alternative to junk-food, and serve as an example of sunstainable living. They developed a paper made out of the wasted pods left over once the beans are eaten, and designed a clever take-away box that stores the pods in a separate compartment. A range of corporate identity elements and tuk-tuk graphics were designed to accompany the visual style. All packaging and CI elements were printed with vegetable inks.
Client: The Fair Food Co. (www.edamame.co.za)
Agency: The Hardy Boys / THB Disturbance (http://www.disturbance.co.za/)
Creative Direction: Geoff Paton| Art Direction: Michelle Caley / Hylton Warburton
Illustration: Hylton Warburton (www.hyltonwarburton.co.za) | Design: Hylton Warburton / Ryan Morgan
Copywriter: Peter Boubell